Believe in high in supermarket sales of Christmas

The Brazilian economy went into recession, the dollar went to the heights, the consumer put the foot on the brake, but most supermarkets bet Brazil will shopping, without fear of party. Of the 720 supermarket of all Brazil who concurred in the poll, 44% SM Portal pointed out that sales are expected to exceed those of 2014; 20%, 36%, and smaller. Although the percentage of pessimists is expressive, 64% have already put in activity to make sales happen. "Our expectation is to grow 20% this holiday season," says Flavio Almeida, commercial Director of the Group Zaragoza-9 flag stores Spani wholesaler and 5 da Villareal. According to the Executive, most wines, sparkling wines and Christmas pudding have been purchased and the actions are already being planned. The Group Nazareth-5 stores in Pará – is also at full steam. "Even with the adverse scenario, design a good performance," says Alan Chong Chi, a partner in the company. Have the shop São Luiz, 15 shops in Ceará, solved only be farsighted and stop imports, due to the high dollar. "We will boost the items already purchased and focus on domestic products," explains Joan Ramalho, commercial Director of the network. Warned about the rises and falls of the dollar, Walmart in Brazil well in anticipation of imported shopping for Christmas. In an interview with SM Portal at the end of August this year, William Leo, CEO of retailer, commented that some imported items have already been purchased in September and October last year. "Christmas is a time of good sales but it will not be easy with the current dollar", says the Executive. One thing is certain, the assortment, to exposure and ambiance, everything is being thought about. The Zaragoza Group will make great deals in partnership with industry, but of different features for each flag. And the Markets Are Luiz held campaign on TV, as well as encourage customers to shop rescuing Dotz loyalty program points. In special coverage on Christmas, you can check out good and new ideas to transform your target store.