The coffee sector wants to expand marketing

Representatives of producers and coffee industries met yesterday with the Minister of agriculture, livestock and food supply, Kátia Abreu, to present the main demands of the sector. The producers and celebrated the record exports of green coffee, which in 2014 have reached more than $ 6 million. However, for coffee with higher added value, as the specialty coffees and instant coffee, there are still some difficulties. Representatives of industries complained about the lack of investment in marketing for the product is recognized both abroad and in Brazil.
According to them, the lack of infrastructure, the high tax burden and the industrialized product import are also other issues that hinder competition from Brazilian coffee. Katia Abreu said he will try to partner with the Ministry of tourism to implement the marketing of coffee in the 2016 Olympics. She also asked that representatives of soluble coffee delivered to Map a plan of development of the product to verify the possibility of putting it into practice.
The Minister said that it will readjust the policy of minimum prices, not only for breakfast, but for other agricultural products, and that, for that, should be performed a study involving universities and Conab. In recent days, Katia met with the sectors of grain, milk, poultry and swine, planted forests and sugar cane and alcohol.