Monday, January 05, 2015

Packaging launches in Brazil and in the world

According to data collected by Mintel, of January until the first fortnight of December 2014 were released 345,626 packaging in the world. The United States was the country that released packages during the period, followed by Germany in the second place, France (3), India (4), United Kingdom (5), Japan (6), Canada (7), Brazil (8th), China (9th) and Spain (10th).
In relation to the category of products, makeup took first place in the world releases total, followed by bakers who took second place. Thirdly snacks, sauces and condiments in fourth position, skin care products (5), dairy products (6), industrialized meat, fish and eggs (7th), hair products (8), (9) chocolate products and ready meals (10).
The Lidl was the company that more products launched during the period, followed by Unilever Secondly, Procter Gamble & (3rd), Nestlé (4th), make-up Art Cosmetics (5th), Cosnova carries out (6), L ' Oréal (7th), Aldi (8), Mondelēz (9th) and Marks & Spencer (10).
In Brazil, with 14,236 releases during the period, the makeup was also the category that has the largest number of products launched, followed by bakers in second position. The hair products took the third place, followed by sauces and condiments (4th), snacks (5th), dairy products (6), products for skin (7°), desserts and ice creams (8), soaps and bath products (9th) and chocolate products (10).
Jequiti was the company that launched more products in this period in the country, followed by the O Boticário (2nd), Unilever (3rd), Avon (4th), Day (5th), Nestlé (6th), Carrefour (7th), Natura (8th), Procter Gamble & (9th) and GPA (10th).
In relation to the types of packaging used, the flexible packaging hold global leadership with the biggest number of releases. The bottles (glass or plastic) occupy the second position, followed by tube/tube (3), (4) cardboard box, bottle (5), pote (6), (7), flexible sachet tray (8), stand-up pouch (9) and (10). In Brazil the flexible packaging has also been the most used in the period, followed by bottle Secondly, pipe/tube (3rd), cardboard box (4), (5) pot, jar (6th), flexible sachet (7th), stand-up pouch (8), Tin (9th) and aerosols (10th).
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