Industry sales grew 1.93 percent in Sao Paulo, says Apas

Supermarkets do Estado de São Paulo presented growth of 1.93% in real turnover (sales) in 2014 in comparison to 2013, according to balance sheet released by São Paulo supermarket Association (Apas).
The data are deflated and consider the same stores concept-operation with minimum time of 12 months.
In December 2014 was decrease of 2.96% in sales compared to December 2013, and compared to November 2014 there was high of 18.77%, reported the entity.
Already in the concept of all the stores-which considers the total of open operations in 2014-there was no elevation in 2014 of 3.86%. In December there were 1.56% drop compared to December 2013 and high of 19.13% compared to November.
According to Apas, the lower performance in sales since 2013 and is a reflection of higher inflation and persistent that affected the purchasing power of the population, reducing the volume of household spending in supermarkets. Even with all the obstacles, the segment has grown. /Flavia Milhassi