Healthy food market is an irreversible trend

The shelves of supermarkets do not deceive: it looks like the explosion of healthy and functional products is here to stay. It's no surprise that the industry of health and wellness products is showing accelerated growth. It is expected that the industry, including, until reaching a valorous record-breaking $ 774 billion in 2014.
According to a study by Euromonitor International, the global market of ingredients considered healthy grown 6.75% between 2013 and 2014. This shows that the products with health benefits and welfare are in greater demand than traditional food products.
So far, the healthy and natural alternatives accounted for about 21% of all packaged foods. However, it is expected that this number will grow 31% between 2014 and 2019. For example, healthy drinks are outpacing the few energy drinks on the world market, since consumers are opting for healthier options such as healthy and natural varieties of teas. For the healthy beverage market is expected to grow from $ 14.5 billion from 2014 to 2019, $ 2 billion more than the current market value of energy drinks.
The health food market in Brazil must spend $ 40 billion in 2014, according to Euromonitor.
Food consumption trends:
Five factors that are shaping the world new habits and attitudes towards food
Sensuality and pleasure
Healthiness and well-being
Convenience and practicality
Quality and reliability
Sustainability and ethics
What the Brazilian seeks:
Aspects considered most important by consumers in Brazil in time to experience a product
54% – Be the brand I trust or I know
52%-be sweet or savoury
28% – Be nutritious, enriched with vitamins
27% – Be a quality food
27%-cheap
22%-being a food with less preservatives