Expectation of the CRM is to achieve direct sales of R $ 303 million in 2015 Easter

At Easter, one of the most strategic dates of the year, the Group CRM bet on quality, diversification and sophistication of their products to reach R $ 303 million direct sales considering all its product portfolio. Of this total, r $ 155 million relate to sales of eggs and Easter figures. Owner of the brands Copenhagen and Chocolates Cocoa Brazil, the Group invested more than r $ 2 million in industrial equipment to produce 1,000 tons of products.
With the increase of 14% compared to Easter of 2014, the Group CRM expanded the production of items, totaling 1.7 million products Copenhagen, who hopes to earn R $ 89 million in sales, considering only the portfolio of Easter. Already for Chocolates Cocoa Brazil, the expectation is to reach R$66 million of turnover with the production of 2.4 million Easter eggs. The period, considering the more seasonal line items, accounts for about 30% of the annual turnover of the group that expects to earn R billion in 2015, counting for this with more than a thousand stores of brands.
In 2015, Kopenhagen and Chocolates Cocoa Brazil should add more than four million eggs produced. Easter production was initiated in October 2014 and must be terminated only 30 days prior to the commemorative date. The products will be marketed as from 19 February.