Electronics sector up 7% readjustment deals with retailers

After facing a bad Christmas, begins the year with retail sales in January at a pace slightly faster than in December, the month in which the demand was underwhelming. Despite the good news, this scenario can not keep: the consumer electronics industry signals the need to readjust prices in the first quarter, with increases of up to 7%, which could alienate more customers of the stores.
Retail chains reported that the manufacturers Samsung and LG have proposed adjustments of 2% to 7% on audio and video products (Brown line) to be traded in contracts already from January. The rise of the dollar in recent months to 2014, with lifting the price of components, would have heavy costs and companies say they need to pass on part of the impact to the stores.
Ricardo Marques, General Coordinator of the shops Rabelo, Ceara chain with about 100 stores in seven States, said that, in January, it was possible to work with the old prices, 2014 table. "We hold the old price, but Samsung, LG already waved with new tables for the beginning of year. Now let's see how it looks. "
The networks say that the still weakened consumption impossible scenario price adjustments in the industry, and could lead to loss of market share of brands. In addition, the networks bought a bit more at the end of the year and are still with merchandise in stock, what should postpone purchases with reajute.