Company will extract water from the air of the Amazon

The "gourmetizador Ray", as social networks users play with the fashion of the products surrounded by market care-good old premium segment-will from March a small but already illustrious participant: a brand of mineral water withdrawal from under the Earth, but the atmosphere of the Amazon rainforest.
A bottle of 4th Air Water from Amazon 250 ml, have suggested price of about $ 20. Or, to be precise, 6.5 euros. That's because 95% of production will target the European market, where it will be distributed to 200 luxury outlets, like the Four Seasons hotel in Lisbon.
The remaining 5% will be reserved for the Brazilian consumer, sold in an e-commerce and branding for a flagship store, or store concept, expected to be announced in July and, certainly, occupying a fancy address from the city of São Paulo, as the garden of Europe for example.
A group formed by four Brazilian businesspeople is responsible for the idea. Already experienced in entrepreneurship, they made $ 20 million in the company A2BR, which houses the brand Ô Amazon.
A further r $ 10 million are planned for the next 12 months, money earmarked for the start of production (in the second fortnight of March), marketing and communication strategies, in addition to the grant to the market at first takes to be exported.
"Our strategy of market approach is to fund the first purchase of our client," says Cal Junior partner, which in ten years estimated a return of 100 million in profits. "The idea behind this strategy is to select our resellers."
Installed in a House with a profile of startup headquarters in the city of São Paulo, the four entrepreneurs, in fact, maintain a manufacturing Park of 1.75 million square meters on the banks of the Rio Negro, in the Amazon.
Is there, in the space provided for 30 years by the city of Barcelos, which they installed two machines that look like large electricity generators, and who will be responsible for condensing the moisture from the air of the forest, making the water through filters and equipment of mineralization.
Potential
The process is similar to that of the air conditioner dehumidifies the air, which then returns the chilled air, eliminating the water.
In this case, as the goal is not cooling on the environment, and so generate drinking water, the full potential of the machine is geared toward performance of condensation and subsequent filtering, mineralization and bottling.
A simple machine, designed exclusively in China, is capable of producing 5 million liters of water per day.
"People ask us what will be the impact of production on Amazon and I say it's zero. It's like taking a glass of water to an Olympic-size swimming pool, and during the night, nature comes to repay the loss, "said Ricardo Rozgrin, partner and Chief Financial Officer of the business.
"One of our partners, Paulo Ferreira (son of Nuno Ferreira, owner of the homonymous international logistics company), met the technology in a transaction logistics and started studying this market. At the beginning, we wanted to produce machines and sell at retail. But our focus was redefined, "recalls Cal Junior, which promises only 6 thousand bottles per year. "It will be the most exclusive luxury water in the world."
With packaging and a glass lid with corn starch resin, filled with seeds, the proposal is that the client after plant cover and share the information with the mark and other consumers through an application for smartphones. Our project is completely sustainable, glass packing the electrical energy of factory, 100% solar, "says Cal.
The market, in turn, seems to have liked the proposal by the Quartet. So much so that the factory has not produced even a drop of water is already held by investors.
The partners say that two big private equity groups have already made proposals for control of the company. Right now, however, they hit the bases of an agreement to cede 15% of the company to two investors, who will pay $ 45 million for the shares, making the company without billing or product for sale a venture valued at $ 300 million.