Coca-Cola Brazil launches Del Valle 100% Juice

Coca-Cola Brazil launches next month, Del Valle 100% juice, the line of ready-to-drink juices of the brand with 100% juice, fiber and vitamin C--elements that can be found on the fruit itself. In addition to high nutritional value, the drink contains only fruit sugars and lacks, in composition, dyes and preservatives. Result of nutritional surveys over the past few years, the new line comes to enlarge the family Del Valle, with the entry of the mark in a new thread.
The flavors of Del Valle 100% Juice grape and Orange are in Tetra Pak containers of 1 litre and 250 ml. "Del Valle 100% juice is a drink for anyone seeking the convenience of taking a fruit juice without having to squeeze it and strain the drink. Comes ready and packing Tetra Pak ensures their preservation. The product is pasteurised and has rigid quality that Coca-Cola Brazil adopts throughout your portfolio, "says the Chief Marketing Officer of Coca-Cola juices from Brazil, Sergio Garcia. "It's a different drink, because it ensures important nutrients of fruits. A drink is rich in vitamin C and fiber source. It is made with 2.5 juice oranges. "
The Director notes that the release in the new segment of 100% fruit juice aims to expand the Del Valle family. "We seek to bring to the public a new segment in the country and growing," he says.