Bakery sector bet in gourmet food stores

Small and medium-sized companies in the bakery sector are seeking new ways to ensure that the relationship with the consumer go beyond the traditional breakfast. According to the Brazilian Association of bakery and Confectionery (Abip), competition from supermarkets, who have been investing in more products in the bakery area, spurred the change. The bakeries are investing in the professionalization of management, in offering gourmet products, in store layouts and in providing services like delivery. It did, according to the Abip, the bakeries were convenience centres, visited by more than 43 million Brazilians daily.
For the next ten years, according to a study of the Abip, the path will be the expansion of gourmet bakeries with services ranging from breakfast to lunch, passing by the offer of products for consumption at home and the production of expanded mix of breads. Another niche is to bakeries that have their sale almost entirely concentrated in frozen products production plants. A segment that will highlight will be the Boutique of bread, with special products and natural fermentation, for certain niches of consumers. The Brazil, informs the Abip, now has 63 thousand bakeries, 60 thousand of which are micro and small enterprises. A market that grosses around $ 76 billion a year.
One of the companies that invested in gourmet services was the São Paulo Boulangerie, Lajja. Created by chef Sheila Vaz, the company has two shops, one in the Vila Madalena and another at Shopping Cidade Jardim, who also has a small supermarket. Gabriel Pereira Dias, Sheila administrator, says the company's plan is to expand beyond the stores. "Today, the breads, candies and jams made by the company in our production centre, in addition to supplying the stores, are provided also for restaurants paulistanos. Is a niche in which the bakeries are increasingly investing and opening space to give more visibility to the brand, "says day.
Who follows the same path is the Jelly Bread, also from São Paulo, with six stores, all in shopping malls, one of them installed in Campinas. "Our plan is to have 50 stores in four years in other States. We're formatting our franchising project because we believe that this is a model that has worked, "says Adriano Boscolo, a partner at Jelly Bread.
With 140 units, the Bread to Go, franchise network founded in 2013 in the city of São Carlos (SP), started with the system drive-thru and now went on to invest in shops in train stations, subway and bus terminals. Another model of the franchise are the bakeries Express, in buildings and shopping areas. Tom Ricetti, creator of Bread to Go, prepare now for the opening of stores in Rio, in subway stations and on internationalization, with negotiations in Portugal, Spain, Angola, Colombia, Chile and Peru.
"Who offer a service that makes life more practical consumer ends up highlighting. Our franchisees receive the frozen and standardized products, "he says.
Marceli Oliveira, an analyst from Sebrae-RJ, affirms that the entity, both in the State and in the country, has been investing in training programs for entrepreneurs and workers in the sector.
"Many found that the Union can help them and reduce costs and created their production plants," she says.
Duilio Mota, Facilittá production center in Rio, created the company with three other owners of small bakeries. In addition to the provision for the partners, the Facilittá will begin distributing savory, cheese bread and other items for accommodation. "We have this scale gains and open another sales channel with increased revenue," says Mays.