The competitiveness in the industry of packaging and consumer goods

In 2014 the Brazilian Congress will address the packaging has Competitiveness where renowned executives will explore the matter under the strategic and operational perspective in the eyes of the productive chain of packaging and consumer goods and bring the experience of companies that have sought new ways to work your value and differential vis-à-vis the market and consumers.
The 16th edition of the Congress, the main highlights are:
-Strategic positioning, by Thomas Reiner: Berndt + Partner/Berlin
-Case in project management for innovation through Design Thinking: Gravity Tank/Chicago-Case in new ways to enhance your business: NewNorth Centre/Chicago
-Understanding the true potential of the Brazilian consumer: FGV-reflections of the new dynamics of retailing in Brazil: GPA-and executives of major companies: Nestlé, Mondelēz, BRF, Kirin Brazil, Avon, Reckitt Benckiser, Kimberly-Clark and Unilever.
As a result, Congress OPENS aims to provide information for decision-making, the encouragement of innovation and awareness about new ongoing practices around the world and outline the trends of major consumer goods markets, as should behave the influence factors as consumer, retail and macro setting, and how to position your company strategically focusing on market, packaging and products.
Sign up and be part of a select audience of 350 executives providing great opportunity for relationships and networking, strengthening the business partnerships of the productive chain of packaging and consumer goods.
Check the schedule at: http://www.abre.org.br/congresso_2014/programa.html