Philadelphia packages now are rounded

The remodeled Brazil Mondelez packages of Philadelphia cream cheese. With the more rounded shape for easy consumption and prevent about product in the corners, and branding in the colours grey (Original line) and blue (Light version), the new packaging reach the shops in sizes from 150 grams and 300 grams.
This isn't the first time the brand reshapes their packaging. In 2012, the change was made so that the consumer could expand the use of the product in the culinary environment and the logo was renovated. With the release of jar of 300 grams, besides offering a cost benefit to the consumer, the brand began exploring some attributes of packaging which served as inspiration for the current. One of the technologies used was the decoration of the pots with print prime label, which, according to Mondelez, "can take more packing space to communicate all product differential with pictures of dishes and recipes".
"We brought the best to our consumers. The new packaging is efficient both for the communication at the point of sale, bringing improvements in product display, as for the consumer, who can make better use of each spoonful of Philadelphia in time to prepare your meal, "says Julian Rodriguez, marketing manager from Philadelphia.
Another novelty for the consumer will be the presence of revenue on the back of the cover of the product. "Philadelphia is very versatile and we want to show these possibilities to the consumer. In the sweet or salty, it melts this Browns, gives texture and creaminess, according to what the recipe, "says Juliano. The distribution of new packaging started in the southern region, with the pot of 300 grams and the forecast for the entire market is stocked with the novelty, in all formats, is for January 2015.