New bottle of Campari arrives in Brazil

Process of modernisation of the brand ' ' icon in the Italy, '' brings the bottle more elegance with a new design, application logo and silver embossed recording
New bottle of Campari arrives in Brazil
More sophisticated and contemporary, the new bottle of unmistakable red drink Campari, arrived in Brazil in September. The redesign was done by the agency recognized worldwide for his work in the world of beverages, the Claessens International, headquartered in London and has a long-standing partnership with Gruppo Campari.
With a new look that communicates the charisma and passion of trademark a current form and authentic new bottle sports a more elongated "neck" and "shoulders" and "waist" thinner, that bring sophistication and modernity to Campari. While the new front label won details in silver and was reduced, giving greater prominence to the product, the bottle has embossed brand. The changes add a refined touch and give more softness to colors by creating the perfect balance to the style of the brand.
Since it was established in 1860, Campari communicated with consumers through its your bottle, with a graphical language and stylized tones that mark a specific period. The adaptation to the new generations, the renewal of flavors and shapes that the alcoholic beverages market has experienced-what is increasingly seen in the design of its bottles-the brand once again anticipates these trends and establishes itself as an icon of avant-garde fashion and style.
With the redesigned bottle, the Italian company reaffirms the elegance and tradition of 154 years in the market, emphasizing traditional values of Campari and, at the same time, remaining renewed and refreshed.
To Campari do Brazil, bringing global innovations and commemorative editions only reiterate the importance and strategic position of the country on business route of Gruppo. "The Brazilian market is one of the most important markets for Campari in the world, a brand that has a loyal following and captive and therefore we always bring news to please the consumer. The launch of the new bottle here in Brazil gives continuity to the work we have done and reinforces the importance that our consumers have for the brand, "says Julka Villa, Director of marketing for Campari of Brazil.
Source: XComunicação