CONDOR MODERNIZES ORAL CARE LINE

The Condor has invested more than R $ 2 million in research with consumers and in the modernization of its industrial park to rearrange its line of oral care products. The OpusMúltipla Group, of Curitiba, was responsible for the trademark audit phase, while Narita Design, São Paulo, developed the new positioning. In the new packaging have been prioritized the most relevant information for the consumer and the creation of a color-coded trademark owner Condor – in case the blue pool, which transmits freshness and modernity, as well as a visual sophistication which refers to the quality of products.
"It's been three years between surveys and the development of new packaging. We take into consideration the purchase decision tree and consumer behavior at the time of choosing a toothbrush at the point of sale. The packaging stresses the differences, highlights the most important attribute and the first to be noticed by consumers in choosing the toothbrush: the softness of bristles, "says Gerson Grohskopf, Coordinator of oral hygiene products of Condor.
"This is the main and most important action of the oral care category in recent years. It's really a new perception of the brand to the consumer. Packaging is the landmark to deliver what we have promised as a strategy in the segment of toothbrushes. We offer products with strict quality standards, high technology and with great price ", points out Fábio Rose, commercial Director of the company.