BIC: BACK-to-SCHOOL 2015

The company announces launches for the back-to-school of 2015. Among them are the new items for the coloring line, as the Super soft Pencil, the coloring and products designed for children in the process of literacy, as the pen and the pencil line Evolution BIC Kids. "The back-to-school is the moment of greatest importance to the category of stationery, so BIC expands its portfolio in 2015, bringing 16 new products," says Emerson Cation, Director of marketing for BIC Brazil. In addition to the releases, the brand presents the reformulation packages of BIC Cristal line products.