Betty Crocker arrives in Brazil

The Betty Crocker brand comes to Brazil with rows of mixes for cakes and desserts. The products are already known to the American public for 90 years and to consolidate in the Brazilian market, will be named Yoki Betty Crocker. The strategy of the brand is to convey the familiarity that the audience has with the Yoki to new offerings. The two stamps belong to the same holding company, General Mills.
The launch of portfolio includes an exclusive culinary tips fanpage, recipes and trivia about the character which gives its name to the tag. In addition, all communication invites consumers to experimentation with the adoption of the slogan "amazing flavor guarantee or your money back". Consumers can try the product and not be satisfied with the flavor, just contact the company to receive the amount paid.