Swarovski gifts market betting on Brazil

The Swarovski began to invest in the Brazilian market of gifts. This month the company launches a line of more than 400 products, such as Flash drives, pens, jewelry, cufflinks and other collectible items. The Austrian company targets are large firms, such as financial and pharmaceutical market. Currently, the multinational already serves a number of industries in Brazil, such as the Apothecary, Melissa and Havaianas, offering the crystals for insertion into products of the brands. The goal is to fill the gap in the area of items of high perceived value. In the country, the promotional products segment moved $ 6.4 billion in 2013, with 10% growth estimate for this year.