Natura launches new brand men's perfume in innovative packaging

For those who live in the cities and, regardless of age, maintains the restless spirit and a way of looking at young life, Natura masculine fragrance launches #urbano. With innovative packaging and unique fragrance, #urbano recognizes in urban art the possibility of awakening new looks and invites you to renew the relationship with the cities.
Translated into raw materials, the innovative fragrance olfactive #urbano has unique personality and striking, especially in using the unique ingredient Akigalawood. Unprecedented and complex composition, Akigalawood is the result of enzymatic transformations of a specific fraction of the natural raw material Patchouli. Obtained by biotechnology, enzymes promote smooth bio-reações, bringing a completely different smell, but who remembers the original olfactory ingredient.
This fragrance was born with the proposal to bring a smell that represents the urban young. Is the portrait of the young man who brings, through the urban artistic manifestations such as graphite, your voice and your manifesto. "To translate this proposal, #urbano born with a new olfactory molecule, a new look for the aqueous fragrances. Akigalawood is the ressignification of Patchouli, revealed in a fragrance loaded with personality and attitude, like young people today, "says Veronica Kato, perfumer of Natura. "With 15% concentration of fragrance, #urbano is a striking combination of woody notes, notes of pepper and other materials that add lightness, sophistication and complexity to the scent," Veronica. #urbano is a co-creation of Veronica Kato and perfumers Natasha Cote and John g., of the House of Givaudan fragrance.
In addition to the innovation in composition of fragrance, deodorant Cologne brings four versions of Arts to collect signed by three urban artists-Does, Paul Ito and Izu-who were invited to develop a special work to illustrate the product that would have the look of each on the jars. "#urbano recognizes in urban art the possibility of awakening new looks that renew and reheat our relationship with urban centres. Brings the art from the streets into the product, placing himself as another channel of expression of these movements. When purchasing the product, the consumer will be surprised by the bottle art, because she only reveals itself when opening the packaging. As well as urban art surprises us around town, "says Eduardo Albuquerque, marketing manager of masculine perfumery Natura.
About the product name, Eduardo explains that "#urbano is an invitation to dialogue, creating own shares, but, especially, interacting with movements that already exist. Therefore, the brand carries a ' hashtag ' before his name ". Among the actions of the new brand, Natura will launch an online platform that will bring together the urban manifestations of various towns and artists.
The new fragrance will be available for sale starting in June.