Mccain optimizes customer service food service

The company developed operator-focused services, which offers a Web site and a unique communication channel for the segment, McCain Food Service. The plan is to offer a series of tools to help the channel using the best potatoes, also expanding sales in major cities of the country. In addition to the structuring of the area with a focus on the operator, the McCain has done several campaigns to attract consumers to their clients ' establishments, such as the potato Festival canoe (October/2013), which marked the launch of this product, and the campaign "Naturally Hot", which deals with the new visual communication of the brand. (Food Magazine)