Frutiquello ice cream maker estimates expansion of 20% per annum

SAO PAULO-the 100% Brazilian ice cream manufacturer, Frutiquello, is optimistic for the Brazilian market. With strong performance in class C, the company is expanding its network of franchises to strengthen the brand. The projection of the company is registering annual growth of 20% in the coming years.
"The franchise is important to spray the brand, increase the amount of liters consumed and consequently expand our market. The prospect is to reach 60 franchises by the end of 2014 ", stated to the CEO of DCI Frutiquello, Rogério Martins Araújo.
According to data from the Brazilian Association of industries and ice-cream sector (Abis), domestic consumption last year reached 1.24 billion liters, an increase of 3.3% in 2012.
Frutiquello Executive claims that the production of the company totaled 6.8 million liters in 2013 and the expectation for this year is to grow 20.5 percent, to 8.2 million gallons. "The summer of 2014 was record, which leveraged our sales," says Araújo.
With this, the company's revenue should increase from $ 16 to $ 18 million in 2014. "This is a market in full expansion in Brazil and consumption increases year after year," he says.
Aguilar estimates that the market share of the company turn around 25% in São Paulo and in the metropolitan region. "The radius of 20 km around the factory, the Frutiquello holds 55% market share", ensures the Executive. The plant of the brand are in the town of Franco da Rocha (SP).
The Director of the company said although the growth of Frutiquello should intensify through the expansion of the network of franchises in the coast of São Paulo and in plazas as Minas Gerais, Rio de Janeiro and Santa Catarina. "Progress in these regions is our mission in the long term," adds Daniel.
He also States that there is a tendency of gourmetização of ice creams in the Brazilian market, which is the enhancement of flavors. "Consumers are increasingly eager for news," he explains. Not to be left out, the brand launched, for example, the flavor of cheese mines. "This extends our visibility, as the brand is best known for an audience that may not experience our items," he says.
Aguilar points out that the purpose of the tag is to advance in all social classes. "Our products are already inserted in the class through the bottles of 10 liters, intended for events and large networks of restaurants that already buy from Frutiquello", she concludes.