Ford, with 5 electric vehicles, is the brand more "green," says Interbrand

Published by Interbrand Ranking with the 50 companies that present the best "green" practices (environmental and sustainability policies), and recognised as such by consumers, puts the automobile manufacturer Ford in the first place. Among the brands that have risen in the rankings, which is released from 2011, are the manufacturer and retailer and furniture and decorative objects Ikea (to 19th place), the fast-fashion Zara (34th) and Philips (14).
Half of the list is occupied by companies from the automotive, electronics and technology. "The demand for electric vehicles is growing and forcing the vehicle manufacturers to enter the market and expand their product lines. More than 36 new hybrid and electric cars were launched in 2013, giving consumers more energy efficient options than ever before, "said the think tank, said in a statement. Ford have five electric vehicles in its portfolio, according to Interbrand.
Among the brands that have risen in the rankings, which is released from 2011, are the manufacturer and retailer and furniture and decorative objects Ikea (to 19th place), Zara (34th) and Philips (14).
In 2013, Ikea announced that it would join the Nissan and the energy provider Ecotricity to install supply stations of electric cars to customers in all stores of the United Kingdom. The Spanish retailer Inditex, which owns Zara, reported that by 2020 every shop Zara in the world must be 100% eco-efficient.
Sony and Adidas are debuting in the Group of the ten first placed. The Johnson Johnson & fell six positions to 12th place, Volkswagen fell nine (to 16) and Nestlé, four (18).
Disney and Heineken
Three new brands entered the ranking this year: Chevrolet, Disney and Heineken. In the financial sector, according to Interbrand, Allianz and Citi out of the ranking; Axa falls a position and banco Santander advances two positions, occupied the 44th place.
No Brazilian brands in the ranking, which considers global companies. The Deloitte helped draw up the ranking, which also featured data provided by 10 thousand customers, interviewed in the ten largest economies in the world.