Crumb brings augmented reality to sparkling labels Terranova

The Miolo Wine Group (MWG) innovates on the packaging and in the visual communication of the sparkling Terranova Moscatel. Although some elements of the old keep model, to facilitate identification of the product in the gondola, the new label was more sleek and modern. The new packaging was developed by CBA Agency B + G.
But the big news of the Terranova Muscatel is a new digital strategy in the segment, signed by Zorzo strategic Design, which enhances the packaging as a tool for dissemination.
Consumers can download for free the application Kernels Terranova Moscatel on Google Play, point the camera at the label and view on your smartphone or tablet, through the technology of augmented reality, the doll Moscateiro, mascot of the brand, if you take off the label, dance and interact. The character, modeled in 3D, comes to life and dance to the sound of a unique soundtrack. Both the choreography as the trail were respected from typical dances of Brazil search.
"The goal is to make the experience of the Terranova brand even more attractive, reinforcing the perception of innovation linked to the product. Through this technology, the Core leads to joy and festivity linked to Muscat out of the bottle, in addition to the drinking experience already known and so appreciated, "said Adriano Kernels, Chief Executive Officer of the Group kernels.