BelVita launches new flavor of Apple and cinnamon

BelVita, integral with cereals brand of products of Mondelēz Brazil, announces the launch of the new Apple and cinnamon flavor, bringing one more option and tasty for breakfast.
Sales success, belVita grew 400% in volume in the reading made between January/February 2014 compared with the same quarter of 2013, according to data from Nielsen. The survey also shows that the performance of the mark helped boost the healthy cookies category, which grew 48% in volume over the same period in the South, Southeast and Midwest-the same where the brand is sold.
belVita Apple and cinnamon can already be found on the shelves of major retailers, except in the northern and northeastern regions, in individual packages with three units of belVita each (30 g) and packs containing three sachets, totaling 90 g.