Adidas will reach target of 2 billion euros in sales in World Cup

Sponsor of the World Cup, Adidas will reach the goal of 2 billion euros in sales in the category football this year. The statement was made today by the President of the company, Herbert Heiner, during event in Herzogenaurach, Germany.
According to the Executive, Adidas will sell more than 8 million jerseys of selections in total, 23% more than in the 2010 World Cup in South Africa.
Germany's shirt is the most sold, with record of more than 2 million units. It is about 30% more than in 2006, when the tournament took place in Germany.
According to Adidas, the jerseys of Argentina, Mexico, Spain and Colombia, with sales of a million units or more each, are also among the most commercialized.
The shirt of the Brazilian team has the sponsorship of American competitor Nike.
Adidas reported that sell more than 14 million of official World Cup balls (the Brazilian), a million more than during the last Cup Jabulani balls.
In addition to the official competition ball, Adidas provides the employee uniforms, referees, voluntá rivers and mascots.
The brand's products are used by nine teams and 300 players participating in this edition of the Cup.