Adidas sells more shirts of Germany

Adidas calculates that sales of Germany's national team shirts in this year will be more than 30% higher than those of eight years ago, when the country hosted the World Cup, with more fans from around the world supporting the team.
The company announced yesterday that it plans to sell more than 2 million of these shirts in 2014, surpassing the record of 1.5 million sold in 2006. It should reach the goal, already announced, to sell at least € 2 billion in articles related to football this year, with the momentum of the World Cup in Brazil. Adidas, based in Herzogenaurach, Germany, supports multiple selections including your country.
"Over the past two years, Germany has been playing a really exciting football," said Katja Schreiber, spokesman for Adidas. This is reflected in sales since the team wins more fans internationally, said.
More than 500 thousand shirts of Germany will be sold outside of Europe this year, compared to 300 thousand in the last World Cup in South Africa, according to Adidas. In total, the company expects to sell more than 8 million football shirts worldwide this year, up from 6.5 million sold in 2010.
The Germany faces tomorrow the United States in the final game of their group at the World Cup, needing only a draw to advance to the final round. The selection is unbeaten in 13 matches, with their last defeat was to the USA in friendly match for over a year. Bets place Germany alongside the Argentina as second biggest Favorites to win the tournament, behind Brazil.
Reach the goal to sell € 2 billion in soccer-related products this year will confirm our position as number one in football globally, "said the Chief Executive of Adidas, Herbert Hainer.
The company sold more than 14 million units of Brazuca, the official World Cup ball, 1 million more than the 2010 tournament, second Hainer.
Adidas faces Nike rival, USA, on the world market for soccer-related products, from $ 17 billion. The company, which has half a century of history in the sport, is the sponsor of the tournament and has a marketing agreement with the player Lionel Messi, Argentina. Also sponsors Argentina as the selections and Mexico.
Nike, which entered the market in 1994, has in Portuguese Cristiano Ronaldo its main name and sponsor selections such as Brazil, the USA and France. The company of Beaverton, Oregon, has the announcement of its fourth fiscal quarter swing scheduled for tomorrow, when investors will know if their sales of football-related products exceeded the more than $ 2 billion from the previous fiscal year.
Both companies are modifying their advertising spending, transferring them from television to social networks such as Facebook and Twitter, to promote their brands and connect with young consumers.