25 March sales disappoint

Invaded by the deafening noise of horns and whistles, the region from 25 March Street, in downtown São Paulo, it becomes more yellow-green every day. However, the 11 days of the beginning of the World Cup, the sensation of the storekeepers of the greatest popular Trade Centre of the city is that the business could be better.
Who sells decorating items says believe that the climate of protest and fear of depredations have made many consumers give up-or leave for the last time-of plans to spruce up streets and shops with the colors of Brazil.
For much of the region's retailers, sales of products of the season would be 40% higher than those of South Africa Cup, said Marcelo Mouawad, commercial Director of network Semaan, specializing in toys. However, said Mouawad, business is only between 10% and 15% higher sales of the last World Cup so far. "We are with stocks up than anticipated and with a feeling that we depend on the results of the Brazil games. This wasn't supposed to happen, not retail lottery. "
Second Mouawad, sales of personal items, gifts and toys are good, which does not occur with the decorating products. "We're rooting for the consumer to understand that is to protest at the ballot box and hope for the World Cup."
With portfolio focused on decoration, the businesswoman Ana Ho, shop owner Baron of the news, said he invested the same amount in 2010 in themed items. However, so far, sales are 50% lower than expected for the period.
On the network, which has 16 Fernando Haberdashery shops in São Paulo, sales began to improve after the first week of April, said Sales Manager Ondamar Ferreira. Before that, they were pretty weak.
The network invested 25% more than in the last World Cup in season products-most of them imported from China, which represent 15% of the total portfolio of the store at the time. The bet was lower in 2010, with only 7% of Cup products in stores.
On Friday, the matrix of Haberdashery Fernando ofertava still themed balls of the Confederations Cup, when sales were hindered by a climate of demonstrations, says Ferreira. The product, which cost $ 29 a year, today is sold for $ 17,90.
Nevertheless, Ferreira has no fear of getting stranded stock. "The leftover products will be withdrawn by the suppliers. We recorded a lot, "he said. "I think it's going to take to do good deals."
Márcio Nahas, owner of Cassia Fabrics Nahas, said that sales just off completely when the games start. "We thought it would be a little different in this World Cup because it is in Brazil, but it wasn't."
On Friday morning, the couple Pedro and Nancy Shewchenko Sommerhauzer circulated by shops in search of World Cup themed gifts for nephews. He, owner of small snacks, said she was finding the flow of consumers in the region.
"There are a lot of people disgusted with the expenses of the Cup and the climate is not so of the party," said Shewchenko. "But it will improve. Forget the subject quickly when Brazil is football, "said Nancy.
Call center supervisor, Anjana Gonçalves opines that much consumer is still "divided" in relation to the World Cup. Holding two large bags of gifts in the colors of Brazil, she said that the company for whom you work gave him carte blanche to buy themed products for raffle among employees. "When the games begin, everyone will get in the mood," he said.