Tuesday, May 20, 2014

High new car leads consumers to the used

High prices and order of credit through downed in 4.5% sales of cars and light commercial new in the first trimester. In the segment, the result is reverse, with 5% growth in business. As a result, the relationship between number of used cars sold for each new returned to average considered three historical by a, which was not registered since 2007, and the shops complain of lack of products.
Despite the improvement in sales, that from January to April totaled 3.049 million vehicles (excluding trucks and buses), used prices follow in path of devaluation.
According to the President of the National Federation of distribution of motor vehicles (Fenabrave), Flávio Meneghetti, the price of new cars was discharged from 4% to 5% this year, percentages that were not accompanied by car sales.
Victor Meizikas, market analyst of Molicar consulting, says that despite the stiff competition, the automakers later passed the consumer part of the increase due to the high of IPI in January and the inclusion of airbag and ABS brake in several cars. I used failed to track the movement, extending the distance of price for the zero-mile marker.
In more expensive models, the depreciation is higher. To buy a Fiat Bravo Absolute, which costs $ 62 thousand, the owner of same version with two years of use need to shell out over $ 15,000. For a Gol 1.0, the difference is $ 6.7 billion (more information in the table above).
Meizikas points out that the devaluation of the used deepened in recent years in part because of the ease of acquiring new and partly by the speed with which the cars are updated. "The speed at which the automakers renew their products is much higher."
The lawyer Valdecir Furlan, of 59 years, acquired a 2010 Mitsubishi Outlander utility, with 15 thousand km rotated, for $ 75,000. The zero version costs almost twice as much, $ 140,000. "The advantage of the used have had the initial devaluation and often is more complete than a basic new version."
Furlan researched a lot before buying, because it was hard to find what I wanted. According to Meneghetti, the smaller supply of used also stems from the decision of car rentals, traditional suppliers of these products, holding ancient fleet cars due to an alleged demand during the World Cup. "Then they will spawn these models."
Munir Faraj, owner of Trans-am car sales shop in the northern zone of São Paulo, is facing difficulties in getting models, especially in the range of $ 40,000 to $ 70,000. "The market is not booming, but it sells well and haven't been able to replenish stocks, because the concessionaires do not have products to pass."
Scarcity
The Director of resale Chevrolet Palazzo, Wilson Goes, confirms that, because of the drop in sales of the new – which this year totaled 1.05 million units until April, the used is scanty, because normally enters the shop as part of the payment from scratch.
"Today we buy used boats even if they do not take part in the negotiation of a new, that we had no more than three years," says Goes. The stock used in the store revolves around 20 days, when the standard is 35. New stocks already give to 40 days of sales, and the ideal would be 30.
"The used is zero lever. If the consumer does not purchase the zero, is not used in the Exchange, "said the President of the National Federation of associations of Dealers of motor vehicles (Fenauto), Carolyn Dean. For him, the market just isn't any better because of the lack of credit. "If the constraint is strong banks to finance new, let alone used." Three years ago, 70% of segment sales were financed. Today, there are 40%.
Many customers from used car sales give an older car in Exchange and pay the difference in cash. "Many have also bought the used with the Consortium's letter of credit," says Carolyn. He expects growth of 6% to 7% to the total market used this year, forecast similar to the Fenabrave. In 2013, 9.43 million cars were sold and used commercial. Half of the businesses, according to Meneghetti, is made up of consumer to consumer, mostly from older versions.
The information is from the newspaper O Estado de s. Paulo.
InfoMet - 06/03/2014
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