FW group creates moistened toilet paper

The FW Group created and patented in Brazil the moistened toilet paper. The company catarinense conducted two years of research to develop innovation, sold in rolls as the common version. Its design also allows placement in support already present in bathrooms. The product is hypoallergenic and contains ingredients such as Shea butter, lemon balm herb extracts and aloe vera.
To maintain the necessary humidity, the sale includes a display format for storage and conservation of the roll. After the first purchase, the replacement is made only with use of a refill. The company expects to win 20% of the market for toilet paper of the Premium line, triple leaf, that grosses $ 80 million a year.
Feelclean roller Absolute has 20 meters and is now available at the points of sale, at a price of R$12,99, the box with dispenser and a roll and r $ 4.99, the roller. The distribution is concentrated initially in the South and Southeast, but will soon be expanded to the whole Brazil.