Tuesday, April 01, 2014

Neosaldina introduces two intermediate packaging sizes

The brand Neosaldina, analgesic indicated for the treatment of various types of headaches of Takeda laboratory, innovates and sets its new portfolio for 2014. The changes include the introduction of two intermediate sizes of packing: blister with 10 dragees and the back of the box with 20 capsules to the market.
Neosaldina continues with the same product, but is investing in new presentations to meet the needs of different audiences with different amounts. From April, the brand will have the portfolio of analgesics for pain of full cabeçamais of the market, with the following presentations: blísteres with 1, 4 and 10 and 20 boxes and dragees 30 dragees, besides the version in drops.
"Innovation portfolio Neosaldina aims to offer more options to the consumer at the time of purchase of the product. Through market research we need to renew the trademark portfolio and meet the expectations of the various consumer profiles. With the changes, we are able to offer a complete line of brand for different people, situations and pockets, "says Elio Dilburt, brand manager Neosaldina of Takeda.
EmbaNews - 31/03/2014
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