The peri-peri, which produces the well-known melon King, has partnered with Mauricio de Sousa Produções and throws the melon of Turma da Mônica.
Innovation is in the decoration of the fruits, which are wrapped with shrinkable labels, supplied by Sleever, which enhance the playful appeal of comic books. The shipping box, produced by Klabin, also decorated with the characters of Monica's gang, encourages the reuse for "put your lumber".
The project was developed by Speranzini Design with direction of Inah Olyntho Speranzini and Mauritius.
Embalagem Marca - 08/04/2014
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