With innovative packaging, Santa Maria Emporium wager in customized Easter eggs

How Customization is a consumer trend, the Emporium Santa Maria thought of a way to meet the expectations of its customers, add sentimental value to the product and offer exclusive articles. It was through the packaging and the concept of mix and match that the creative team of the Group managed to innovate with the proposal for its customizable Easter eggs. Seven colorful prints, each printed in four colors, identify the different flavors of chocolate contained in the boxes. Each package, made of 325 g/m2 duplex card with special knife and internal cradle, contains half an egg. Your Special knife has a lock, which allows the fitting between two halves, creating a full egg. When United, the designs of the two boxes communicate with the color Brown, common to all prints, and complement each other forming the image of an egg. The presentation of the product is completed with a Brown tie.