SELMI BET IN NEW PACKAGING

The food manufacturer Selmi announces the redesign of packaging Instant Renata line Express, Renata, brand and the line integral, Renata brand Superiore. The new layout is part of a company strategy to attract consumer attention at the point of sale. "The appearance of the packaging is the first contact that the consumer has with the product and, therefore, we use elements that invite to a new experience. The idea is to instill through the look, creating in consumers willingness to taste our flavors, "says Marcelo Guimarães, commercial Director of Selmi. The new packaging are already on the shelves of supermarkets all over Brazil.