Samsung will manufacture ultradefinição TV in the country

Samsung will begin producing at the factory of Manaus, in April, their televisions to 4 k (or UHD) curved screen. The devices, which should hit the shelves before the World Cup, have high-definition resolution is four times greater than the Full HD. The company expects to sell up to 100 thousand televisions UHD in the country until the end of the year.
The strategy, according to William Peter Lau, Senior Manager of products in category TVs from Samsung Brazil, is to present the new TV set precisely at a time when the appetite for the product will be above average. "Mainly because of the World Cup take place in Brazil, we estimate that 60% of sales of the year category from occurring in the first half of this year. And there's an opportunity to bring these new models (4 k). " They are expected to cost from $ 8,000.
The company claims to have studied sales relating to previous Cups and found 5% value to 7% for the average market growth of TVs during those periods. "For this year, we worked with the goal of 15% to 20% because of the Brazil Cup," says Lima.
Now on sale in South Korea and the United States, the South Korean model which starts being manufactured in Brazil has as its differential curve screen, considered more modern than the flat. At the end of February, the unit was announced as the first television UHD to submit this type of screen. HS Kim, Executive Vice President of the company, stated, on occasion, that Samsung was "opening a new paradigm in TVs".
The main difference that consumers note when migrating from one TV set Full HD for a 4 K is in the sense of depth. The curved screen promises to maximize this experience. This means greater immersion of the viewer in the content transmitted and perception of detail-or in practice, to have at home, feeling close to the experienced in 3D cinema to watch the movie Avatar, for example, which is full of special effects.
Samsung occupies more than eight consecutive years, the world leadership in the segment of TV. The company has invested about $ 3 billion in research and development to develop the UHD.
Marketplace. The stakes in the industry as a whole is that the era of the TVs 4 k starts in 2014. This transition of technologies, you want to let the Full HD back at some point, the growing consumer demand fulfills an important role. In 2010 the interest was out of the tube and go to the flat screen, now the search is by film image on screens thinner than an iPhone 5s.
The "home cinema", however, doesn't come cheap. In 2012, there were 4 k TV launch in Brazil for R $ 100 thousand. The following year, prices in the range of R $ 10,000 and R $ 20 thousand began to appear. With the expansion of the portfolio of the manufacturers, the expectation is that prices fall.
Have the privilege of watching television in high definition, however, depends on what the program is broadcast in 4 k. Gradually, producing content and soap operas such as Netflix and Globe, invest in this definition. House of Cards, the hit series produced by Netflix, is an example.