SADIA PRESENTS QUALY AERATED

Qualy Aéra, the country's first aerated margarine according to the brand can now be found in supermarkets in the regions South and Southeast between in version 250 grams. Starting in may, will be released also version of 500 grams and, then, both will be available throughout the country. In countries like Germany and Chile, the product already represents 10% of the sales volume in less than 2 years after the release, according to the company. "For this reason, Qualy Aéra will be the big bet of the brand to 2014," says Marcela Mariano, marketing director of the BRF. "Investments in media and actions in points of sale will be expressive", he adds.