Thursday, March 20, 2014

Red rice Uncle João is the novelty of Josapar

Josapar adds Uncle João red rice to its portfolio of products. New bet of the brand is inspired by international culinary and calls attention of customers by strong gastronomic appeal thanks to its almond flavor. Food has 15% more protein and three times more iron than the traditional white rice.
The novelty is part of the line Global Varieties, known for making premium rice. This group of products has received an update on packages, gaining stronger colors and vacuum conservation system, which preserves the aroma and flavor of the food. In the package, Josapar gives tips to prepare for different situations and also of seasonings.
Mundo do Marketing - 19/03/2014
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