Perfetti Van Melle renews Fruittella portfolio

The Perfetti Van Melle launches nationwide newline Fruittella brand. The new product, Fruittella Crunchies, hits the market to renew the brand portfolio, already known by consumers for Fruittella lines Swirl (hard candy) and Fruittella Natural (chewy and with natural flavouring fruit).

The launch is considered one of the most important brand in recent years. The objective is to renew the line Fruittella and give a new face to the brand, making it the most modern, to reach new consumers. Fruittella Crunchies still counts with attractive packaging to the point of sale.

The product hits the market in packaging bag, package that contains 125 g of the unitary format bullets, in Raspberry flavors, Apple-green, Orange and strawberry. To define the four flavors of the launch, the brand made Strawberry and orange being the most sold in the market, and decided to add two more completely new to the portfolio, in this case, the raspberry and Green Apple flavors.