NEW CUTS OF ADRIA GRANO D'ORO

The brand presents the new line cuts Grano D'oro: Gnocchi, Penne Birigate and Stortelli. In addition, new packaging were created to differentiate the premium line of pasta with eggs on the shelves. The layout aims to highlight the launches for consumers to find the products with ease at the points of sale. "We decided to invest in the category grano duro, since it is a growing segment in Brazil.", says Eliana Lee, Director of marketing for brand Adria. The releases are already available to retailers and final consumers.