Thursday, March 27, 2014

Network of popsicles Paleteca arrives at Rio de Janeiro

The network of Mexican popsicles Paleteca arrives at Rio de Janeiro, as part of its expansion project. The carioca capital receives three stores in the neighborhoods of Ipanema, Tijuca and Ilha do Governador. The company works with the popsicles known as palettes. The dessert is more robust and is offered in flavors of fruits or stuffed with sweetened condensed milk, dulce de leche or peanut butter cups. The mark commenced operations in Curitiba, in Paraná, in 2010, and currently has units also in Santa Catarina and São Paulo. The network has plans of joining in Minas Gerais in April.
The network works with similar products Paleteros Them and also invested in Rio de Janeiro, opening two stores in October last year, one in Niteroi and one in Barra da Tijuca. The company already has units throughout the southern region, in addition to São Paulo and Mato Grosso do Sul.
Mundo do Marketing - 26/03/2014
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