LEMON RUM IS THE LAUNCH OF CERES

The company launched the 88 lemon, light rum with citrus flavor and freshness of the fruit. With 25% alcohol, the product reaches the buyouts in 900 ml packaging by the suggested retail price of $ 14.00. The launch aims to strengthen the brand, 88 of aguardiente from Ceres, positioning it as a line of products in line with consumption trend. 88 family includes, in addition to cane spirits with composed of oak and balsam, the 88 Viramel (rum with 17% alcohol with lemon and natural honey).