Lego brings the line Friends for the Brazilian market. The products have focused on girls and were developed based on research conducted with mothers to study the personality and interests of their daughters. The collection encourages the friendship, creativity and imagination of children, dating back required activities on a farm. The brand plans to still the entry of other national retail kits later this year: the lemonade stand of Mia, the Guard Station-lives of Emma, the Sheep of Stephanie, the Greengrocer of Heartlake, the Beach House of Stephanie, Summer's Ranch and the summer Harvest. Prices for the kits range from $ 59.90 to $ 439,90.
Mundo do Marketing - 13/03/2014
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