Hawaiian clothing sale starts before the World Cup

The Sneakers will start selling Hawaiian clothing until June in brand stores that already sell their sandals. Initially the projection to the arrival of the line the shelves was the second half of this year. "We want to start selling until the World Cup, to take advantage of the date," said Marcio Utsch, President of the company. The Havaianas have 343 stores in Brazil.
Is not the only investment in the garment segment will in 2014 Alpargatas. Second Utsch, the company must exercise the right to purchase over 30% of Osklen. In 2012, acquired 30% of the fashion designer, with an option to buy another 30% this year. "The partnership has been positive, there's no reason not to exercise [the law]," he said.
In results report published on Friday, the company informs that in the second quarter of 2014 will complete the acquisition of the first slice of 30% of the Osklen, "when, then, the company will decide on the exercise of option to purchase over 30%, for a total of 60% of the business".
The company recorded a net income of r $ 72.7 million in the fourth quarter of 2013, high of 9.7% compared with the same period the previous year. Net revenue totaled r $ 964,9 million in the range, which represented a high of 15.3%.
Was decrease in gross margin of 2.9 percentage points to 38.9% in the fourth quarter. In the year the indentation was 0.8 point, to 41.5%. "There has been an increase in the participation of sporting goods from 36% to 43% of sales on the domestic market between 2012 and 2013. These products have a lower margin, which ends up affecting the index, "said Utsch. The impact of the exchange rate on the cost of imported also affected the scorecard.
In the country, the sale (in volume) of Havaianas grew 1.4% in 2013 (12.4% from October to December). In sporting goods rose 16.1%, and 9.8%, respectively.
The report shows that average prices highest in sandals and sporting goods and increase in volumes, mainly sports shoes, were responsible for the increase of 11.8% in net revenue in Brazil in 2013, to $ 2.4 billion. Considering overseas operations, consolidated revenue rose 13.9% to r $ 3.4 billion.
There was an increase of 4% on sandals in may 2013 and up to 20% (according to marca) in sporting goods. Until the third quarter, the company had recorded problems in the production of rhythm most Hawaiian of manufacture of more expensive models, to the detriment of smaller value models. And the company was unable to meet all requests of most basic products. Second Utsch, these issues have been resolved, with the start of production at the factory of Montes Claros (MG) after October 2013.