Gillette promotes antiperspirant with 3D sticker

Gillette uses 3D stickers to promote the concept of its new line of antiperspirants. The communication of products has the motto "Nobody guarantees as it's going to be your day, but with the new Gillette Antiperspirant you guarantees". To reinforce this idea, the brand set adhesives that reproduce the scene of a lake with alligators and a broken bridge on bus terminals in Rio de Janeiro and São Paulo. In parallel, demostrarão promoters as the launch acts in the neutralization of the odor caused by perspiration. Activation goes up to the day of April 14 and creation is the NewStyle.