EUDORA DEBUT IN NEW SEGMENT

The Eudora, Apothecary group, announced its entry in the segment of hair with the Siàge line. The novelty will be marketed on 15 April for direct sale, e-commerce and in the five physical stores brand. Will be 36 items between shampoos, conditioners, masks and finalizers. The line is divided into daily treatment, maintenance of colorful, smooth, oily and curly. According to the brand, finalizers represent 2% of sales in Brazil, but have higher added value and high growth potential.