EASTER SALES SHOULD GROW 5% in SÃO PAULO

In comparison with the same period last year, the São Paulo State retailers expect to 2014 an average growth in sales of 4% to 5%, according to a survey of FCDLESP (Federation of Chambers of Shopkeepers do Estado de São Paulo). The purchase ticket should vary between $ 70.00 and $ 100.00 and must concentrate consumption between late February and mid-April. "Customer service and product quality make the difference at the moment of choice by consumers. To small merchants, closer ties with the client is essential to leverage sales, Furthermore, adhere to the electronic means of payment can also be very beneficial, "says the President of the Federation, Mauricio Stainoff.