Tuesday, March 18, 2014

Coop launches new flavors and differentiated versions of packing

In the last 30 years, the profile of Brazilian shopping has gone through major transformations and IBGE surveys show that the number of houses with only a resident is increasing gradually and the families are getting smaller. To satisfy this new audience, very products began to be offered in packages smaller and was following this new trend, the line of private label ice cream Coop Plus, Coop-cooperative of consumption, just won new flavors and differentiated versions of the package. In addition to the 12 existing flavors and traditionally offered in bottles of 2 liters, starting this week the cooperative found in 28 units of the network the new flavors cream crispy, berries, mint chips and chocolate trifle in 1 litre pots. The traditional flavor lambada, plus new lemon mousse and pistachio nuts are found in packages of 500 grams.
EmbaNews - 17/03/2014
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