Cachaça Caraçuípe adopts premium positioning

In search of a new consumer profile cachaça Caraçuípe adopts a premium package. The bottle belongs to Covet and line is produced by Owens-Illinois. The drink with the new guise can be found in two versions: gold, stored in a barrel with special wood that interferes with the coloring and flavor of the product, and silver, considered pure by not suffer interference from the wood on which it is stored. The cachaça is distributed all over the national market, the suggested retail price of R $ 44,00 to gold, and $ 34.00 silver. With the move, the brand intends to reach the international market.