BREAKUP LINE WINS THE PEPPER FLAVOR

The Arcor of Brazil launches the Pepper flavor to the cookies line breakUP. "The product is geared to a young audience. The motto of the campaign "Short each piece of your day", refers to young people who know how to enjoy the moments and opportunities of life, making each experience enjoyable. The new positioning defends an authentic life and goes against the grain of the rush of daily life, "explains Loredana Mariotto, Director of Marketing for Arcor. The novelty completes the line already comprised of Cheese flavors, Pizza, ham and Original, available in packs of six 162g units of 27 g each.