Brazil must spend $ 810 with clothing in 2014

Each Brazilian should spend on average this year, R $ 810,84 with clothing. According to estimates of the Pyxis consumption, market sizing tool IBOPE intelligence, this value is 3% higher than projected in 2013, when the national average was $ 786. The total consumption of clothing in the country should end the year with a volume of R $ 138 billion.
According to the study, classes C and B are the biggest consumers, with 41% and 40% of the consumption potential, respectively. In reais, the consumption potential of the class C is r $ 56.2 billion and the class B, R $ 54.9 billion, the class must represent 11% of total consumption in the country, with spending of $ 15.1 billion. Classes D and e make up the smallest group of retail consumption sets, with estimated potential to 2014 of 8%, reaching R $ 11.6 billion.