BMW expects to sell 2 million in 2014

On Wednesday, 19, the BMW Group performed in Munich, Germany, the results of 2013, traced the projections for this year and commented on the strategy for long-term growth. Norbert Reithofer, Chairman of the Board of Directors of the company, secured in his presentation that only with a vision for the coming years the company may remain in the global leadership of the premium segment and survive the possible turbulence in the economy. The Executive has strengthened the position of the company as a manufacturer of vehicles, but as a supplier of solutions for mobility.
After ending 2013 with 1.96 million cars sold, the Group hopes that 2014 bring new records, with global sales should surpass for the first time in history the mark of 2 million vehicles, two years ahead of schedule by the company. Reithofer ensures that the overconfidence of the company for business this year is justified. "In the first two months of 2014 we sell 274 thousand cars, more than any of our competitors. This is the best start to the year we've ever had. "
The result will be pulled by the launch of 16 new models and upgrade. The Executive believes that this performance will reflect the profit before tax, "which will have significant expansion this year despite volatile conditions of business". Still, he predicts that the company will be impacted by large investments in technology and by the increase in expenditure with workers.
Reithofer said the goal of the company to remain profitable in order to be able to "turn new ideas into reality". According to the leader, the BMW Group will continue following hard three precepts: plan with focus on long-term, follow a recipe of success and keep industry pioneer. "Always we base our decisions on long-term thinking. What consumers will expect from an enterprise mobility in 10 or 20 years? " With this philosophy the company expects to continue following the expansion of the global market of vehicles, which totaled 76 million cars sold in 2013.
The company also showed optimism about the business plan for electric vehicles. In addition, i3 electric already on the market, the brand begins to sell the hybrid sports i8. "The deliveries will begin in June in Germany, United States, China and other countries. Our dealers from all over the world ensure that will easily sell each one of the units that produce, "says Reithofer.
The President highlighted the need to find balance in three aspects to ensure business success: balanced growth, innovation and sustainability. 28 production plants from the BMW Group sells its products in 140 countries. Reithofer reaffirmed the intention to further expand this presence, ensuring that the production of vehicles account for the major markets of Europe, Asia and America.
According to him, the weakening sales in Europe will be compensated by the growth of the United States and China, the two biggest consumer countries of the brand's cars. The Organization has made recent expansions in the productive capacity of these regions and now prepares to accelerate Brazilian factory in Araquari (SC). "We are investing more than € 200 million and creating 1.3 thousand jobs", said the leader.
2013 RESULTS
Reithofer's optimism is a result of the positive performance of the BMW Group in 2013. The Organization expanded its global sales in 6.4% considering the brands BMW, Mini and Rolls-Royce. Motorcycle delivery Advanced 8.3 percent to 115.2 thousand units. The performance earned net income of € 5.3 billion, 4.5% higher than the registered in 2012.