Bacardi Brazil innovates and launches the first rum pineapple flavor

Bacardi Brazil presents his first pineapple flavored rum: Bacardi big pineapple. The launch, with a focus on Rio de Janeiro and Minas Gerais, is sales success in the United States, the main market for flavored drinks. "In line with our strategy, we decided to bet on another innovative product to spread the flavored rum. Bacardi rum segment in Brazil with taste, represents today the second country in the global ranking of Bacardi. The Brazil is one of the focus areas for the company globally and invest locally to offer a mix of innovative products to consumers of our brands, "says Leandro Medeiros, chief marketing officer of Bacardi PUB-Paraguay, Uruguay and Brazil.
"Our strategy to boost the product in the Brazilian market's launch activations in the channels on and off trade, in addition to an advertising campaign in brief," adds Mann. The new product arrives at the point of sale in a bottle with youthful design.